Beijing - Consumer electronics firm Pioneer has introduced a new $299 Blu-ray Disc PC drive in China, and plans to expand the device into other markets, DigiTimes reported. So far, Pioneer has said the $299 price point will only apply to the Pioneer BDC-S02 drive for PCs. Toshiba recently introduced a standalone player for its rival HD DVD format that will sell for $299; Wal-Mart has placed an order for two million of the devices.

Related Links:
http://blog.wired.com/gadgets/2007/04/let_the_price_w.html

http://www.digitimes.com/news/a20070418PD202.html