Podcast Measurement, Ad Insertion Firm PodBridge Raises $8.5 Million

Authored by Mark Hefflinger on April 20, 2007 - 10:40am.

Mountain View, Calif. - PodBridge, a provider of podcast audience measurement and ad placement services, has raised around $8.5 million in its second round of venture capital financing, PEHub.com reported, citing a regulatory filing.

Sutter Hill Ventures led the investment round; previous investors Mayfield Fund and Worldview Technology partners also participated.

Mountain View, Calif.-based PodBridge provides measurement of podcast listens and downloads, as well as audience profiles with demographics, listening habits and locations.

The company also provides a podcast ad insertion service to customers including VNU and Forbes.com.

http://www.podbridge.com