Analysis: Apple Traffic up 34%, iPhone Attracts Young Users

Authored by LeeAnn Prescott on April 25, 2007 - 2:52pm.

In light of Apple's earnings announcement later today, here are some traffic numbers: the market share of visits to Apple.com was up 34% from March 2006 to March 2007. Keyword breadth (the number of keyword phrases containing a term) for 'ipod,' which is a great measure of brand popularity, was up by 18% for the 12 weeks ending March 31, 2007 versus the 12 weeks ending April 1, 2006.

The iPhone is being eagerly awaited by many, and the demographics of visitors to www.apple.com/iphone show that those in the 18-24 and 25-34 year old age groups are the most likely to be looking for the product, making up 51.5% of visitors to the website for the four weeks ending April 21, 2007. Those visiting the iPhone section of Apple.com were even younger than overall visitors to the Apple.com domain, which bodes well for the future of the product.