Conshohocken, Pa. - PointRoll, a unit of publisher Gannett that provides online ad technology, announced on Wednesday that it has partnered with The Aura Group, a provider of Web and wireless ad technologies. Under the deal, The Aura Group will provide technology to PointRoll that will enable movie studios to text local showtimes to users' mobile devices directly via online advertisements. When a consumer rolls over a PointRoll rich media ad, they are prompted to enter their mobile number and zip code to receive local showtimes.

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