"As Seen on TV" E-Commerce Firm Delivery Agent Raises $18.5 Million

Authored by Mark Hefflinger on May 2, 2007 - 11:24am.

San Francisco - Delivery Agent, a provider of shopping-enabled programming for TV shows, movies, sports, publishing and music videos, announced on Wednesday that it has added $18.5 million to its third round of venture capital financing, which closed with a total of $35 million.

Bessemer Venture Partners led the investment round; Cardinal Venture Capital and Worldview Technology Partners also participated.

Founded in 2001, San Francisco-based Delivery Agent has developed partnerships with 100 entertainment properties, providing e-commerce applications, video and mobile products, and interactive advertising that allow consumers to purchase what they see on screen.

The company launched the shopping site SeenOn.com in December 2006.

Delivery Agent will use the funds for targeted acquisitions, consumer marketing and to extend its technology to support advanced video capabilities.

 

Related Links:
http://tinyurl.com/39gobt

http://www.deliveryagent.com

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