Sony Creates New Games IP Licensing Unit

Authored by Mark Hefflinger on May 3, 2007 - 2:51pm.

Foster City, Calif. - Sony Computer Entertainment America announced on Thursday the creation of a new intellectual property licensing team, designed to increase awareness of the company's brands and characters and to expand collaborations with new and existing business partners. The company named Shelly Gayner to head the new unit, which will license first-party game characters for merchandise and entertainment products, as well as peripherals and accessories for all PlayStation platforms.

 

Related Links:
http://tinyurl.com/2nz9og

http://www.us.playstation.com

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