New York - ROO Group, a provider of online video distribution services, announced that it has raised $25 million in new financing through a private placement of its shares, with mostly existing investors.

New York-based ROO Group provides video distribution services for content providers, advertisers and websites. Customers include Verizon, Excite and MTVu in the U.S., and the U.K. newspapers The Sun, The Times and The Mirror.

The company will use the proceeds to fund ongoing operations, pursue previously announced acquisitions, further develop its video platform and expand sales and marketing resources.

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