Buongiorno Acquires Mobile Marketer Flytxt for $5.4 Million

Authored by Mark Hefflinger on May 15, 2007 - 1:31pm.

Milan - European online and mobile entertainment distributor Buongiorno announced on Tuesday that it has agreed to acquire London-based Flytxt, a provider of mobile marketing and advertising services, for about $5.4 million.

Founded in 2000, Flytxt -- which has a U.S. office in Seattle -- has created mobile campaigns for clients including Time Inc., Random House and Cingular/"American Idol".

Milan, Italy-based Buongiorno, which saw revenues of $260 million in 2006, said the purchase is in line with its strategy to strengthen its digital marketing services offering.

http://www.buongiorno.com

http://www.flytxt.com

Published in DMW Daily, May 15, 2007

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Comments

Bye bye flytxt

Submitted by mj (not verified) on July 14, 2007 - 5:31pm.

The Flytxt Neon boys don't seem to be doing so well. I heard a rumour that times are hard on there financials and that at least one of the exec. team has been totting his CV around some of the competition.