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Big Media Goes Viral

Authored by Jay Baage on May 17, 2007 - 11:55am.
It seems like Big Media have come to realize social media's potential for marketing and audience development. When NY Times Sr. Vice President of Digital Operations, Martin Nisenholtz, keynoted at Streaming Media East 2007 on Tuesday, he revealed that the Times intends to grow its video audience by four to five times by allowing blogs to embed its video. “To reach a broader audience, the Times must distribute its video outside of NYTimes.com, ” said Nisenholtz, according to Lost Remote. Furthermore, CBS.com has set up a Blogger toolkit that allows people like us to grab a player from a given fall preview show and embed it online, like below. Smart way to build buzz. The upcoming CBS show "Swingtown" looks like it could be pretty fun.
tags: Internet | Video | Marketing | Blogs | Social Networking | CBS | UGC | The New York Times |

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Comments

Viral marketing

Submitted by mobile game developer (not verified) on May 17, 2007 - 11:43pm.
The viral market will become a huge future market

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