Vice President, Mobile Advertising - CBS Mobile - New York, NY

Authored by dmw on May 18, 2007 - 12:02pm.

Manage the entire new 24/7 CBS Mobile Ad Sales Team. Create an efficient department and handle all recruiting, hiring and team development. Must have a strong knowledge of wireless technologies and the current advertising market within wireless including all of the platforms that are currently deployed today and emerging in the near future.

Must have extensive experience selling television ads for a broadcast or cable network

Should have outstanding contacts within the industry especially on the advertiser and agency side

Must be creative and able to quickly grasp new technologies

Must have a strong knowledge of wireless technologies and the current advertising market within wireless including all of the platforms that are currently deployed today and emerging in the near future

Experience managing a budget within a large corporation

Experience and examples of reaching and exceeding sales targets

Experience building out teams and infrastructure

Experience implementing and overseeing ad campaigns

Ability and examples of highly creative sales collateral and presentations

Experience directing the art and development of assets to be used in sales collateral and presentations

Experience interfacing with the promotion, scheduling, trafficking, ad sales and show executives

Excellent client management and communication/ interpersonal skills

Experience with youth demographics preferred

Must be self-starter, proactive and willing to learn & grow with the business

Ideally understand mobile usage and possess experience with mobile video and other products

Ability to work well under pressure and manage multiple tasks simultaneously, business writing skills required

Must be proficient in MS Office

Ability to work well with Executive team

Role & responsibilities:

Manage the entire new 24/7 CBS Mobile Ad Sales Team

Create an efficient department and handle all recruiting, hiring and team development

Build department budgets, projections and accounting procedures

Reach or exceed sales targets

Oversee all the ad campaigns and ensure they are executed properly

Ensure all contractual obligations are met or exceeded

Manage the relationships with advertising partners and agencies

Work closely with the network and interactive sales forces of CBS, SportsLine, CSTV and the CW

Handle all applicable negotiations and contracts

Create departmental procedures and operations

Oversee the development of sales collateral and presentations including working with graphics, motion graphics and video teams

Develop cross-links from mobile video to internet and TV shows and vice versa

Coordinate approval processes, both internal and external (Standards, Legal, Creative, Development, Technology)

Create the network ad sales strategy and vision

Help drive PR efforts and increase visibility through press and ad sales efforts

Interface with executives from traditional broadcast network and create a cohesive ad sales strategy and implementation of synergistic networks

Work closely with VP, Mobile Television to integrate needs of traditional broadcast network promotional and advertising sales groups into the network strategy

Interface with sister networks and productions and create ad sales opportunities and strategies

Create and present reports on the network’s ad sales achievements and status within the industry and as it compares to other networks

Learn about the new mobile tv medium and become and expert on consumer profiles, consumption, habits and needs

Become an expert on mobile television technologies and position the network to be leading edge and highly innovative while taking advantage of new and emerging technologies

Web Address: http://www.cbscareers.com
Email Address for Replies: dmemployment@cbs.com