Portland, Ore. - Rentrak, a provider of video-on-demand ratings data, said that it has partnered with Internet audience measurement firm Hiwire on a pilot of a mobile TV measurement service. Oregon-based Rentrak will provide data on total viewers of both programming and video ads on mobile phones in Las Vegas, beginning this summer.

Related Links:
http://tinyurl.com/2retus

http://www.hiwire.com

http://www.rentrak.com