Rentrak, Hiwire Team to Measure Mobile TV Viewing

Authored by Mark Hefflinger on May 24, 2007 - 12:36pm.

Portland, Ore. - Rentrak, a provider of video-on-demand ratings data, said that it has partnered with Internet audience measurement firm Hiwire on a pilot of a mobile TV measurement service. Oregon-based Rentrak will provide data on total viewers of both programming and video ads on mobile phones in Las Vegas, beginning this summer.

 

Related Links:
http://tinyurl.com/2retus

http://www.hiwire.com

http://www.rentrak.com

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.