Reston, Va. - Demonstrating that pro basketball's worldwide audience is on the rise, audience measurement firm comScore said on Wednesday that 54% of traffic to NBA.com in April came from overseas. While North America represented 46% of the site's visitors, the Asia Pacific region accounted for 36.6%, followed by Europe (11.7%), Latin America (3.5%) and the Middle East-Africa (2.1%). China accounted for the most international visitors overall (2.8 million).

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