EMI to Add Music Videos to YouTube, Explore User-Generated Uses

Authored by Mark Hefflinger on June 1, 2007 - 10:37am.

New York - Major record label EMI Music this week announced an agreement with Google's YouTube that will see the label's music videos made available for viewing on the video-sharing site, becoming the last of the four major labels to strike a deal with YouTube.

EMI said it will additionally work with YouTube "to develop business models in which the YouTube community will be able to access user-generated content featuring EMI-owned and copyrighted audio and video works."

EMI will use YouTube's content management tools to help track and monetize its content and compensate artists, while retaining the ability to request the removal of copyrighted content.

"Through this agreement EMI Music and its artists will be fairly compensated for their work," said EMI Group CEO Eric Nicoli.

 

Related Links:
http://www.emigroup.com/Press/2007/press38.htm

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