ESRB Bolsters Game Rating Education, Enforcement at Indie RetailersAuthored by Mark Hefflinger on June 1, 2007 - 2:07pm.
New York - The Entertainment Software Ratings Board (ESRB), the video game industry's voluntary ratings provider, said this week that it has partnered with entertainment product distributor Ingram Entertainment, to provide 10,000 independent and small chain retailers with in-store signage describing the ESRB ratings system. "Our partnership with national retail outlets continues to be strong, and with the help of Ingram Entertainment we're helping smaller, independent retailers across the country inform their consumers about the rating system and support their store policies," said ESRB president Patricia Vance.
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