Mountain View, Calif. - Google has acquired Chicago-based FeedBurner, a provider of RSS feed distribution and management tools, for an undisclosed sum, the companies said.

FeedBurner manages RSS feeds, which allow publishers such as website operators, bloggers, podcasters and others to automatically publish new content over the Internet to users who have subscribed to their feeds.

FeedBurner serves more than 430,000 RSS feeds, which Google is expected to integrate into its AdSense network.

"The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution," FeedBurner CEO Dick Costolo wrote on the company's blog.

Related Links:
http://googleblog.blogspot.com/2007/06/adding-more-flare.html

http://blogs.feedburner.com/feedburner/archives/2007/06/feedburner_google.php

http://www.feedburner.com