Hearst-Argyle TV in Deal to Post Local TV Content on YouTube

Authored by Mark Hefflinger on June 4, 2007 - 12:44pm.

New York - Hearst-Argyle Television, which owns 26 local TV stations in the U.S., announced on Monday that it has signed an agreement with Google's YouTube, and will begin posting local video content from several of its stations on the video-sharing site.

Initially, Hearst-Argyle will offer news, weather and entertainment videos, as well as original, local programming from its stations in Boston; Manchester, N.H.; Sacramento; Pittsburgh; and Baltimore, and share advertising revenue with YouTube.

"This innovative deal with Google and YouTube fits perfectly within our overall digital strategy of distributing our content on all three screens -- the TV, the PC and the mobile phone," said Terry Mackin, executive vice president of Hearst-Argyle Television.

 

Related Links:
http://biz.yahoo.com/prnews/070604/nym053.html?.v=90

http://www.hearstargyle.com

http://www.youtube.com/wbal



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