iTunes' "Foreign Exchange" to Promote Foreign-Language MusicAuthored by Mark Hefflinger on June 4, 2007 - 3:03pm.
New York - Apple is launching a new feature at its iTunes Store called Foreign Exchange, that will see artists from different countries translating each others' lyrics and covering each others' songs in an effort to promote foreign-language music, Billboard reported. The first Foreign Exchange will feature German electronica artist Wir Sind Helden and American act +44, which features former members of Blink-182. Cover songs resulting from the collaborations will be sold exclusively on iTunes.
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