Report: Kids Adopting Consumer Electronics at Earlier Ages

Authored by Mark Hefflinger on June 5, 2007 - 12:05pm.

Port Washington, N.Y. - Children are being exposed to and adopting consumer electronics devices at earlier ages, according to a report from market research firm NPD Group.

The average age at which children first begin using consumer electronics has fallen from 8.1 years old in 2005, to 6.7 years in 2007.

Since 2005, virtually all devices have registered a decline in youngest initial exposure, with televisions and desktop computers showing the youngest (around 4 or 5), and satellite radios and portable digital media players showing the oldest (around 9) instances of first exposure.

"Kids are drawn to the latest and greatest digital devices just as their parents are," said NPD Group analyst Anita Frazier.

"They appear to have no fear of technology and adopt it easily and without fanfare, making these devices a part of their everyday lives."

The report also found that kids' versions of all electronic products performed well against their adult counterparts, although parental interest in purchasing a branded kids' version of a device declined from 83% in 2006 to 74% today.

 

Related Links:
http://tinyurl.com/2m3e8y

http://www.npd.com

tags: Reports | iPod | CE | Retail | Research | NPD Group |


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