Coca-Cola to Launch Mobile Social Network for Sprite Brand

Authored by Mark Hefflinger on June 7, 2007 - 4:02pm.

New York - Coca-Cola plans later this month to launch a mobile social networking service for its Sprite brand in the U.S., Reuters reported. The site debuted last week in China; Coke is also considering an offering in Latin America. The Sprite social network will offer profiles viewable on a mobile phone, allow users to upload photos and videos -- which will be screened by the company -- and provide free downloadable content.

 

Related Links:
http://tinyurl.com/35dual (Reuters)

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