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Buzz Watch: Steve Jobs - Embracing Third Party Developers?

Authored by Jay Baage on June 11, 2007 - 3:04pm.
No major announcement came out of the Apple Developers’ Conference in San Francisco on Monday. The most interesting take-ways were that Apple will release a version of its Safari browser for Windows machines, and, also, "opening” up the iPhone to third party applications, via Apple’s Safari, but still.

It seems like Jobs' keynote really focused on how Apple is planning on weakening Microsoft's stranglehold on the PC market.

Everything from a new way to organize information on the computer, a product that allows Mac users to run Microsoft programs to an application that automatically backs up a company's hard drive aims to hit Microsoft where it hurts. Analysts say this particular feature could help Apple gain more share from its rival Microsoft, according to Dow Jones.

However, it is the announcement that Apple is opening up a little towards third-party applications development that is the major one for Jobs. It does not just signal the company's willingness to allow the phone to use third-party applications, but it can be seen as the second big step towards a more open strategy after Apple brought iTunes over to Windows.

Its iPod is used by far more Windows users than Mac users, and its iTunes media player software has been downloaded more than 500 million times by Windows users, Jobs said.

It’s time for Jobs to tip his hand and not keep all his cards to his chest. I mean, really, how much fun is it to play with an ego-maniac? Time has come for Jobs to start trusting people outside of Apple's walls. There are some really smart people out there.

Joakim Baage

tags: Marketing | Apple | CE | Investing | Steve Jobs | iPhone | Apple WWDC | Safari |



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