Playboy Creates Island in Virtual World "Second Life"

Authored by Mark Hefflinger on June 12, 2007 - 4:30pm.

Chicago - Playboy Enterprises announced on Tuesday the launch of its presence in the online virtual world "Second Life," consisting of a rabbit-head shaped island designed by Sentient Services. Playboy Island in "Second Life" will house a virtual Playboy retail store, and play host to a variety of events, like performances from in-world music artists.

http://www.secondlife.com