Web Audience Ratings Firm comScore Expects $80 Million From IPO

Authored by Mark Hefflinger on June 12, 2007 - 11:36am.

Reston, Va. - comScore, a provider of Internet audience measurement services, said in a filing with the Securities and Exchange Commission (SEC) on Tuesday that it expects to price its upcoming initial public offering (IPO) at $14-$16 a share, bringing in as much as $80 million.

The company, which plans to list its stock on the Nasdaq National Market under the symbol "SCOR," filed for the IPO in early April, but didn't disclose many details of the offering.

Reston, Va.-based comScore collects data from more than 2 million Internet users, who have granted the company permission to measure their Internet usage patterns, buying behavior and other activities. The company then uses its statistical methodologies to project consumers' online behavior for the total online population.

In 2006, comScore generated revenue of $66.3 million, primarily from subscription fees.

 

Related Links:
http://tinyurl.com/2jxl8x (EDGAR)

http://www.comscore.com

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