Analysis: Gossip Blog Traffic Spikes as Paris Hilton Goes to Jail

Authored by LeeAnn Prescott on June 14, 2007 - 1:56pm.

Paris Hilton entered jail on June 3 for violating her probation in a drunk-driving case. In true Paris fashion, she managed to make headlines even in jail, by going home for supposed medical reasons, re-entering jail, and talking to Barbara Walters about her newfound maturity. The gossip blogs, of course were flooded with commentary, rumors, and speculation about Paris' jail stay, as was the major news media. US traffic to TMZ and Hollywood Tuna was up 60% and 85% respectively, making this the third highest traffic week in celebrity news in the past year, after Anna Nicole Smith's death and Britney Spears' lack of wardrobe malfunctions.

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The gossip blogs have truly taken over celebrity news in the past year. The market share of US visits to TMZ and aptly named Perez Hilton increased more than fourfold from May 2006 to May 2007. If Perez Hilton ranked in the News & Media category, it would have been at #23 in May 2007. It's no wonder then, that Yahoo! just launched a blog-style gossip site in partnership with Access Hollywood, called omg!. It will be interesting to see how long it takes a site run by 2 media giants to eclipse a site run by a young man with pink hair. Ah, the beauty of Web 2.0.

LeeAnn Prescott

LeeAnn Prescott is Research Director for Hitwise covering the US market. This post was originally posted on Hitwise blog here.




Comments

WHY DID I SEND PARIS HILTON A BOOK?

Paris Hilton red carpet
PAMELA SPEAKS OUT! On June the 7, 2007 I sent Pair Hilton my book called: City to City Subtitled:"An Undying love of a mother" I searched for all the necessary information such as the address to the facility she was in.. so I thought great she's at the Century Regional Detention Center in Lynwood CA so I will send it there. Now you may be wondering why I would do such a thing? I used to watch the simple life all the time not knowing that Paris Hilton father was the same Hilton who owned the hotels until they mention it on the news. I didn't even know her name was Paris, really! I just turned the station one day and the show was on and after a few laughs I kept watching, I hardly was on time for the beginning of the show. I thought the show was funny; I loved to watch the reactions of the persons home she was visiting. My favorite was when she was a sitter for the day; she watched the kids while their parents went out; Paris let them do whatever they wanted. I'm serious when I say that I was shocked to see that the same person on the news for Alcohol abuse was the same girl on simple life. Believe it or not! To get to the point. I listen to the news and the ugly words people had to say and thought, wow! people can be really cruel. I don't have it in me to be so ugly. So I sent the package and a note out to her. The Note Said: Here's something for you to read, not worrying about her reaction to the book or note. First the package got lost on 6-11 in South Gate Ca if there's such a place, then I tracked it in Lynwood Ca. it arrived 7:48am then forward to Los Angeles Ca at Twin Towers on 6-14 where it was delivered, but Paris was sent back to Lynwood Facility and the package is sitting at Los Angeles. So there you have it! Author pamela smith pettway sent Paris Hilton a book to read but through all the changing back and forth from one facility to another Paris never received it as of yet. I'll keep you updated Thanks for listening, you've been great. Author Pamela Smith Pettway June 15, 2007 (Friday) IJune 15, 2007 (Friday)

Commenting on Author pamela smith pettway book to Hilton

I think that the Author shouldn't of wasted her time on Paris Hilton. The Author's book maybe lying around Paris's house somewhere catching dust. Some people don't appreciate things like that. My Opinion

Party Princess or Oprah?

I just wanted to tell Author pamela smith pettway to not worry about the book she sent to Hilton, because I heard that Oprah Winfrey has it..think about it, who would you really want to have your book. The party princess or Oprah. I can't wait for the next book. I read the synopsis and I was totally drawn in. I bet they bid on this book for movie.

I MET THE AUTHOR!

I was visiting the mall of GA on April 8th or 9th Author Pamela Smith Pettway was out at Barnes and Noble's bookstore signings. The Author is very down to earth and very very smart. I asked her about the book she sent to Hilton, "she just smiled and said that she wanted to give Paris something to read and she stated that everyone deserves a second chance and if everyone in this world turned there backs on each other than this would be a sad sad world". I asked the Author what she planned to do next. The Author Pamela told me she's tring to contact Steven Spilberg to see if he's interested in her next novel for a movie", Then she smiled and said her next book is Science Fiction and it is out of this world! I thanked her for signing my book. Just thought I would share. Lewis

Paris Hilton Movies

About Paris Hilton Film Archive - Paris Hilton Filmography http://philton.blogcu.com/19204211/

PRESIDENT OBAMA!

President Barack Obama thank you for following the dream and becoming The first black President of the United States of America. To see the faces of our young ones was priceless. When thy announced you President I saw them in different light, they were so excited, so free and ready to begin the journey of becoming what ever they want to be. Please comment!!!!!!! How would it make you feel if you found out not every Africa American voted for OBama? Do you feel that a heavey weight has been lifted off this country? How do you feel about Obama becoming president? PLEASE GET YOUR COMMENT IN FIRST BEFORE THE CROWD!

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