Analysis: Gossip Blog Traffic Spikes as Paris Hilton Goes to JailAuthored by LeeAnn Prescott on June 14, 2007 - 1:56pm.
The gossip blogs have truly taken over celebrity news in the past year. The market share of US visits to TMZ and aptly named Perez Hilton increased more than fourfold from May 2006 to May 2007. If Perez Hilton ranked in the News & Media category, it would have been at #23 in May 2007. It's no wonder then, that Yahoo! just launched a blog-style gossip site in partnership with Access Hollywood, called omg!. It will be interesting to see how long it takes a site run by 2 media giants to eclipse a site run by a young man with pink hair. Ah, the beauty of Web 2.0. tags: Internet | Blogs | Metrics | Paris Hilton | Publishing | Trends | Perez Hilton | TMZ | Hollywood Tuna |
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