Sony, Honda Plan "Minisode" Web Versions of Vintage TV Shows

Authored by Mark Hefflinger on June 15, 2007 - 1:29pm.

New York - Honda has partnered with Sony Pictures Television to sponsor a series of "minisodes," comprised of 4-6 minute condensed versions of full-length episodes of vintage TV shows like "Charlie's Angels," "The Facts of Life" and "Who's the Boss," The New York Times reported. Honda will insert eight-second ads for its petite Honda Fit vehicle into the minisodes, including an on-screen billboard lasting three seconds, and a five-second video commercial. MySpace will exclusively host the videos for a period beginning next week, after which time the companies plan to expand distribution.

 

Related Links:
http://www.nytimes.com/2007/06/15/business/media/15adco.html

http://fit.honda.com

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