Sony, Honda Plan "Minisode" Web Versions of Vintage TV Shows

Authored by Mark Hefflinger on June 15, 2007 - 1:29pm.

New York - Honda has partnered with Sony Pictures Television to sponsor a series of "minisodes," comprised of 4-6 minute condensed versions of full-length episodes of vintage TV shows like "Charlie's Angels," "The Facts of Life" and "Who's the Boss," The New York Times reported. Honda will insert eight-second ads for its petite Honda Fit vehicle into the minisodes, including an on-screen billboard lasting three seconds, and a five-second video commercial. MySpace will exclusively host the videos for a period beginning next week, after which time the companies plan to expand distribution.

 

Related Links:
http://www.nytimes.com/2007/06/15/business/media/15adco.html

http://fit.honda.com



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Add image
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br><p> <b> <i> <img> <hr>
  • Images can be added to this post.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.