HP, Trans World Team for On-Demand "Long-Tail" DVD ServiceAuthored by Mark Hefflinger on June 19, 2007 - 2:52pm.
Palo Alto, Calif. - HP announced on Tuesday that it has partnered with Trans World Entertainment to launch an on-demand DVD manufacturing service that will feature specialty and "long-tail" titles not readily available in stores or online. Orders placed via Trans World's fye.com online store will be manufactured and mailed by HP, usually within 24 hours. "Through this service, we're enabling customers to tap into a vast selection of content that until now has been locked away in a Hollywood vault," said Willem de Zoete, vice president and general manager of HP's Digital Entertainment Services.
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