Director of Marketing/Digital - Universal Music Group Distribution - New York, NY

Authored by dmw on June 19, 2007 - 6:23pm.

Universal Music Group Distribution (UMGD) is seeking a Director of Marketing/Digital for the New York, NY office.

The Director of Marketing/Digital is responsible for creating and executing digital and mobile marketing campaigns in support of UMGD’s wholly-owned labels. The candidate must demonstrate considerable understanding of different musical genres and marketing of digital and mobile products.

Responsibilities include:

- Daily communication with labels to plot out marketing plan for digital and mobile releases, including singles, albums, mobile products, exclusives and more.
- Work with digital and mobile retailers on marketing initiatives of all releases.
- Work with account executives to prioritize releases for promotion.
- Craft and implement new marketing initiatives to increase digital revenue across all assigned distribution outlets and storefronts.
- Generate production presentation materials and getting partner marketing approvals for all label content activities.
- Manage marketing reporting for labels on daily/weekly basis.
- Develop large scale front line and catalog retail promotions to increase visibility and sales.
- Research and report on the efficacy of promotions.
- Manage the systems set-up and follow-through of digital product.
- Work with UMGD Marketing department to support and tie digital marketing to physical CD sales initiatives.

Requirements:
- Solid experience in working with labels and retailers and setting up promotions
- Good understanding of digital music technology, the online music environment, digital music sites and mobile carriers.
- Good knowledge of distribution functions
- Knowledge of the music market
- Excellent computer skills (Powerpoint, Excel, and Word)
- Excellent communication and relationship skills with all levels of executives, management, administrative staff.
- Ability to troubleshoot and provide feedback, guidance and solutions for plans involving marketing, advertising and sales promotion.
- Experience in managing projects. Ability to multi-task, organize and prioritize.
- Strong business acumen and result-oriented.
- Team player, high energy and marketing creativity a must

Web Address: http://www.careers-umusic.com/umusic/jobboard/NewCandidateExt.as