Milan - Buongiorno, an Italy-based provider of digital marketing, advertising, mobile entertainment and other services, announced on Friday that it has formed a joint venture with Japanese general trading company Mitsui & Co., to jointly manage and further develop Buongiorno's digital marketing services in various countries.

Under the deal, Mitsui will invest about $17.9 million and receive a 40% stake in the venture, Buongiorno Marketing Service Netherlands B.V.

Mitsui previously acquired a 20% stake in Buongiorno's U.S. operations, and created another joint venture with the company in Hong Kong.

The mobile advertising and marketing firm has operations in Italy, Spain, France, the Netherlands, Austria and Germany, the U.K. and the U.S.

Related Links:
http://www.prnewswire.co.uk/cgi/news/release?id=201323

http://www.mitsui.co.jp/en

http://www.buongiorno.com