Reston, Va. - Shares of comScore rose more than 25% by Wednesday afternoon in their first day of trading, hours after the provider of Internet audience measurement services, netted $73.7 million in its initial public offering (IPO).

On Tuesday night, the company priced 5.3 million shares, including 300,000 from selling stockholders, at $16.50 each, above their anticipated price range of $14-$16.

The offering raised a total of $87.45 million, before expenses. comScore's stock is now trading on the Nasdaq Global Market under the symbol "SCOR."

comScore collects data from more than 2 million Internet users, who have granted the company permission to measure their Internet usage patterns, buying behavior and other activities. The company then uses its statistical methodologies to project consumers' online behavior for the total online population.

In 2006, comScore generated revenue of $66.3 million, primarily from subscription fees.

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http://www.comscore.com/press/release.asp?press=1507