New York, N.Y. - Nielsen, the New York-based ratings and research provider, said on Wednesday that it will acquire San Francisco-based Telephia, a provider of syndicated consumer research to the telecom and mobile media markets.

Financial terms of the deal were not disclosed.

Nielsen said that the acquisition will allow it to offer measurement services to the mobile sector.

San Francisco-based Telephia serves more than 100 clients in the U.S., Canada and Europe, providing technology-based measurements of consumer behavior, product quality and consumer attitudes to mobile operators, device manufacturers and retailers, among others.

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http://www.nielsen.com/media/pr_070627.html   

http://www.telephia.com