Salinas, Calif. - Streaming audio and video advertising is on track to grow 38% this year, to $1.37 billion, according to a report from AccuStream iMedia Research.

The firm estimates that pre-roll ads will make up 26.7% of ad spending this year and 28.5% in 2008, compared with embedded, or in-page placements, which will comprise 58.8% of gross billings in 2007, and 55.9% next year.

Ads sold against streaming network TV shows are expected to grow substantially through 2008.

Additionally, the firm projects that in-game video ads will grow faster than the overall market, but cautioned that "continued hesitation on the part of brands and agencies to tackle the chaos of the category suggests incremental steps toward mainstream exploitation."

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http://www.accustreamresearch.com