Los Angeles - Chinese in-game advertising provider Network Game Interaction (NGI) has raised around $10 million in its first round of venture capital financing, led by GSR Ventures, PaidContent.org reported, citing China Venture.

Beijing-based NGI provides in-game ads within about 50 Chinese online games.

The company has also partnered with Nielsen to provide ad measurement and analytical services to advertisers.

Related Links:
http://tinyurl.com/yo9rwd (PaidContent.org)

http://www.cwrblog.net/685/ngi-closed-series-a-funding.html

http://www.ngiworld.com.cn