Analysis: How Apple Will Use The iPhone To Take Over The Wireless IndustryAuthored by Scott Karp on July 1, 2007 - 7:51am.
Apple will significantly improve the already revolutionary iPhone in subsequent generations, and lower the price, as they did with the iPod. With each new release, more and more people will look at Verizon and Sprint, who don’t carry the iPhone, and say, WTF!? The real battle for control is between Verizon, which has hands down the best network, and Apple, which now has hands down the best handset. The tide will turn when die hard Verizon customers start switching in significant numbers to AT&T to get an iPhone. People like me, who stood firm on the network is more important principle, will crack under the pressure. There will come a tipping point, then, when the cost to Verizon of refusing Apple’s terms will be greater than losing customers to the iPhone. What Apple really wants is to sell unlocked iPhones that can be used on any network — and I believe they will pull it off. Thus, Apple will do to the wireless carriers and other cell phone makers what they did to the music industry and makers of digital music players — they will completely take over. From there, Apple will turn its attention to the last great battle — PCs. Once you own both an iPod and an iPhone, you’re going to look at your Windows PC and ask yourself — what am I thinking?
Scott Karp
Scott Karp is the Editor of Publishing 2.0, a blog about the convergence of media and technology. This piece was originally published on Publishing 2.0 and is posted on DMW with the author's permission. DMW only publishes selected pieces from Publishing 2.0. You can subscribe to Publishing 2.0 to receive all content published daily.
Take our Poll: Is AT&T Wireless a Crappy Network? |
Upcoming DMW Events
Nov. 18-19, 2009 | New York, NY www.televisionconference.com
December 8, 2009 | Santa Monica, CA www.lafilmconference.com
January 8, 2010 | Las Vegas, NV www.digitalmediainsider.com Events Calendar Submit a Speaker To receive event updates & announcements:
Recent comments
NavigationUser loginAds |
Daily Newsletter and NetworkingLatest Top Stories
DMW Widget - Grab it and embed!Latest Briefly Noted
PollOther Ads |
Comments
Unlocked iPhones is the way to go
The competition
I couldn't agree with you more
How Apple Will Use The iPhone To Take Over The Wireless Industry
It also pushes AT&T to improve their network
iphone is too easy to improve upon
I hope for your sake you
Umair finally gets it.
ATT&T has exclusive contract
i think that the iphone
Post new comment