The other day I blogged about a cool feature on The Simpsons Movie website that lets you create your own Simpsons avatar in preparation for the premiere of the movie on July 27th. Today I ran across another smart promotion - Several 7-Eleven stores in the US and Candada have been converted into Kwik-E-Marts - the Simpsons' convenience store of choice.
Thanks to Laughing Squid for the heads-up on that a bunch of photos of the Kwik-E-Marts are already up on Flickr. That's a cool viral testament to the effectiveness of a well thought out in-store marketing campaign.
Comments
Post new comment