Buzz Watch: 7-Eleven Stores Turn Into Kwik-E-Marts, Promoting The Simpsons Movie

Authored by Jay Baage on July 5, 2007 - 12:58am.

The other day I blogged about a cool feature on The Simpsons Movie website that lets you create your own Simpsons avatar in preparation for the premiere of the movie on July 27th. Today I ran across another smart promotion - Several 7-Eleven stores in the US and Candada have been converted into Kwik-E-Marts - the Simpsons' convenience store of choice.

Thanks to Laughing Squid for the heads-up on that a bunch of photos of the Kwik-E-Marts are already up on Flickr. That's a cool viral testament to the effectiveness of a well thought out in-store marketing campaign.

Pictures below, published on Flickr by cootiebanini and djamp3x.

Jay Baage