Home › DMW Daily › July 9, 2007

The Complete Gallery Of Simpsons Movie Marketing

Authored by Rohit Bhargava on July 9, 2007 - 3:46am.
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond even interactive or viral.  This campaign has everything from creating your own animated avatar (that's mine on the left!) and having a chance to star in an upcoming episode, to winning the chance to get the premiere of the movie in your hometown (provided you live in one of 14 Springfields around the US).  This post is an attempt to round all these marketing efforts up in a visual way.  Be warned, you might end up wasting an hour or more following all of the links below ... so read at your own risk!

If anyone has any other links of marketing related efforts from partners, or other images from Kwik-E-Marts, please email me or leave a comment to this post and I'll add them.  Also, below are lots of images and screengrabs from these efforts -- enjoy!

The Simpsons Movie Poster (with every character from the show):

I2m_simpsonsmovieposter_2

Simpsons - Create Your Own Avatar Tool:

I2m_simpsonscreateavatar

Simpsons USA Today Springfield Challenge:

I2m_simpsonsusatodaypremier

Simpsons Official Partner Page - www.seeyellow.com:

I2m_simpsonsseeyellowsite_2

Simpsons MySpace Page and "Simpsonize Your World" Contest:

I2m_simpsonsmyspace

7-11 "Get Animated Into A Simpsons Episode" Contest:

I2m_simpsons711animatedcontest

7-11 Real Store "Kwik-E-Mart" Makeovers:

I2m_simpsons711makeover_2

Images from Kwik-E-Mart Makeovers (images taken from Flickr Galleries referenced above):

I2m_simpsonskwikemartdallas

I2m_simpsonslaistkwikemart

Simpsons XBox Promotion (Winner of "Lamest Promotion" of the lot so far):

I2m_simpsonsxbox_2

JetBlue Blog Takeover by Mr. Burns (Winner of "Most Unique"):

I2m_simpsonsjetblueblogtakeover

JetBlue City Destination Bubbles (brilliantly boils the essence of each city into a single Simpsonesque stereotype - 14 cities in total):

I2m_simpsonsjetblue2_2I2m_simpsonsjetblue1_4


 

 

 

 


I2m_simpsonsjetblue3_2 I2m_simpsonsjetblue4_2

I2m_simpsonsjetblue5_2
I2m_simpsonsjetblue6_2

 

I2m_simpsonsjetblue7_3

And last, but not least ... a real life Squishee! (from DCist post linked above):

 

I2m_simpsonsdcistsquishee
Update: Kwik-E-Mart in New York City Flickr Gallery

Update: Kwik-E-Mart in Las Vegas Flickr Gallery
Update: Kwik-E-Mart in Mountain View, CA Flickr Gallery

Rohit Bhargava

Note: This piece was originally published on Rohit's blog, Influential Marketing, and is posted on DMW with the author's permission. Rohit's bio can be viewed here.


Published in DMW Daily, July 9, 2007
tags: Internet | Video | Marketing | Movies | Film | The Simpsons Movie |



Comments

YouTube Video

Submitted by Ben Homer (not verified) on July 9, 2007 - 9:50am.
You left out this video which I'm relatively sure is part of the viral push: http://www.onlinevideowatch.com/weekend-ovw-picks-in-the-news/ http://www.youtube.com/watch?v=mx6G-O3AWQs

simpsons Marketing compaign

Submitted by Go-Gulf (not verified) on October 28, 2008 - 8:00pm.
I am just amazed at comprehensiveness of the Simpsons pre-promo campaign. New media, social media, traditional media, above-the-line, below-the-line, it seems there is no place where Bart and party aren’t there. Well, some pre-publicity for the movie has started in Singapore. Thus far, it consists of teaser posters at move theaters. I certainly hope we see more than posters and 7-eleven mug tie-ups here.

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