New York - In-game advertising network IGA Worldwide announced on Thursday that it has raised $25 million in its second round of venture capital financing, co-led by GE/NBC Universal's Peacock Equity and KTB Ventures.

Previous investors Easton Capital, Morgenthaler Ventures, Intel Capital and DN Capital also participated.

Los Angeles-based IGA Worldwide provides in-game ads for titles from publishers including EA, Atari, Acclaim and Valve, and has managed campaigns for advertisers including 20th Century Fox, Ben Sherman, Intel, Jeep and MTV.

The company said the new funds will allow it to further expand its global in-game advertising footprint.

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http://www.igaworldwide.com