San Mateo, Calif. - Adap.tv, a provider of online video advertising technology, announced on Thursday that it has raised $10 million in its first round of funding, from new investor Redpoint Ventures and existing backer Gemini Israel Funds.

Founded in 2006, San Mateo, Calif.-based Adap.tv analyzes the video, audio and metadata in online video to serve contextually relevant ads.

The company will use the funds to expand its product offerings, broaden recruitment efforts and grow its operations.

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http://www.adap.tv/newsdetail_071207_1.html