RealNetworks to Develop Casual Games for Mattel, Lifetime Television

Authored by Mark Hefflinger on July 17, 2007 - 1:28pm.

Seattle - RealNetworks announced on Tuesday that it has signed a multi-year deal with toymaker Mattel, to develop, publish and distribute PC and online game versions of its "Scrabble," "UNO" and other titles. Seattle-based RealNetworks said the first titles under the deal are set for release in mid-2008. Separately, RealNetworks said it signed a deal with Lifetime Television, to create a series of downloadable casual games targeting the female-dominated audiences of both the network and the company's RealArcade game service. The network will promote the Lifetime Presents game series on-air, while RealNetworks will run video ads for Lifetime programming within the games. The first title in the series will be "Sally's Salon," set to launch next week.

 

Related Links:
http://biz.yahoo.com/prnews/070717/aqtu107.html?.v=12

http://biz.yahoo.com/prnews/070717/aqtu105.html?.v=10

http://www.realarcade.com

http://www.mattel.com

http://www.lifetimetv.com



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