Boise, Idaho - Balihoo, a vertical search engine for online advertising media, has raised $1.5 million in first round funding, PEHub.com reported, citing a regulatory filing.

Idaho-based Balihoo's shareholders include Blackfin Technology and Lacuna Venture Fund, the latter of which previously invested in the company in March 2007.

Balihoo offers a search index of TV, radio, print, interactive and out-of-home advertising properties, that lets users save searches, store contact and media information, and offer reviews and tag content.

The company announced the launch of a beta version of its service this week, and plans for a market launch in the fall of 2007.

Related Links:
http://www.pehub.com/article/articledetail.php?articlepostid=6298

http://www.balihoo.com/FrontEnd/June182007.html