Behavioral Advertising Developer NebuAd Raises $5.05 Million

Authored by Mark Hefflinger on July 19, 2007 - 11:49am.

Redwood City, Calif. - NebuAd, a developer of behavioral advertising technology, has raised around $5.05 in new funding, from investors including Menlo Ventures, PEHub.com reported, citing a regulatory filing.

Redwood City, Calif.-based NebuAd, whose service is currently in beta, says it does not collect and use any personally identifiable information about consumers to serve its behaviorally-targeted ads, which are based on information such as Web pages visited, searches made and ads clicked.

http://www.nebuad.com