Scripps Networks Buys User-Generated Recipe Site Recipezaar
Knoxville, Tenn. - Scripps Networks, whose TV holdings include Food Network, HGTV and DIY Network, announced on Thursday that it has acquired Recipezaar, a community site that features more than 230,000 user-generated recipes.
Financial terms of the transaction were not disclosed.
Founded in 1999, Vashon, Wash.-based Recipezaar now receives 2.3 million unique visitors per month to its site, which features solely user-generated recipes that community members can rate.
"By focusing even more on the consumer and the online user experience — much in the way Recipezaar does — we believe we can broaden our reach and deepen our relationship with the consumer in these categories as well as other aspects of lifestyle," said John Lansing, president of Scripps Networks.
Related Links:
http://tinyurl.com/22psej
http://www.scrippsnetworks.com
http://www.recipezaar.com
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