New York - Viacom's MTV Networks has announced that its Nickelodeon Kids and Family Group will invest $100 million over the next two years in the development and distribution of casual game titles, websites and platforms.

"Across all of MTVN's online sites, gaming is an important original genre and we are committed to delivering fresh content to our audiences in all of our demos," said Cyma Zarghami, president of the group.

"Particularly in the kids' space, with more than 86% of kids 8 to 14 gaming online, we see great momentum for online casual gaming. This investment will not only benefit our audiences, but also our marketing and distribution partners."

Casual game developments will include a subscription service of educational games called myNOGGIN; multiplayer games and tournaments on Nick.com and Nicktropolis; another subscription service called Nick Gaming Club; The-NGames.com, a casual games site for teen girls; NeoStudios, which will develop titles based on the Neopets franchise; and expansion of casual games on AddictingGames and Shockwave.com.

Related Links:
http://tinyurl.com/2rnz4g