"Disney's Magical Blu-ray Tour" Promotion Coming to U.S. Malls

Authored by Mark Hefflinger on July 20, 2007 - 2:06pm.

Burbank, Calif. - The Walt Disney Studios said this week that it has partnered with Panasonic on "Disney's Magical Blu-ray Tour," a promotion for the next-generation DVD format that will bring interactive kiosks to 18 U.S. shopping malls between August and December. Consumers will be able to view HD editions of Disney and Pixar films, as well as demo interactive games included on Blu-ray discs.