A&E Debuts Mobile TV Channels, Taps Visible World for Dynamic TV Ads

Authored by Mark Hefflinger on July 23, 2007 - 3:30pm.

New York - A&E Television Networks, a joint venture of The Hearst Corporation, ABC and NBC, announced on Monday the launch of two mobile TV channels -- A&E Mobile and The History Channel Mobile -- on the MobiTV service offered by several U.S. carriers. Separately, New York-based A&E said it has partnered with video advertising firm Visible World, to enable advertisers to dynamically customize and target TV ads in real-time across A&E Network and The History Channel. Advertisers will now be able to adjust campaigns based on changing market conditions, audience demographics, and the programming context in which their ads appear.

 

Related Links:
http://tinyurl.com/2dps8e

http://tinyurl.com/2bmzdo

http://www.mobitv.com

http://www.visibleworld.com

http://www.aetv.com

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