London - Video game publisher Eidos said on Monday that it signed a three-year deal with in-game advertising firm Double Fusion, which will serve ads within 10 upcoming Eidos game titles. Formats will include dynamically-served advertisements, which can be rotated or changed after games are released, as well as deep integrations and product placements.

Related Links:
http://tinyurl.com/2aeotb

http://www.eidos.com

http://www.doublefusion.com