Investors included Alloy Ventures and Norwest Venture Partners.
Vancouver-based said that it has been developing its ZILLAcasting online content management and distribution system over the past three years, which allows for direct-to-viewer, in-browser content placement.
The company aims to partner with Internet service providers, to market its opt-in service for subscribers that it says will deliver them highly-targeted, more relevant advertising.
Related Links:
http://www.pehub.com/article/articledetail.php?articlepostid=6429
The ZILLAcasting system allows an ISP to track customers information and the more information provided, the more Adzilla pays the ISP. They use a transparent proxy, so the user is not even aware of the privacy invasion.
Please, see the link attached to my name.