Vancouver, Canada - Adzilla, a developer of online advertising technology, has raised $10 million in its first round of funding, PEHub.com reported, citing a regulatory filing.

Investors included Alloy Ventures and Norwest Venture Partners.

Vancouver-based said that it has been developing its ZILLAcasting online content management and distribution system over the past three years, which allows for direct-to-viewer, in-browser content placement.

The company aims to partner with Internet service providers, to market its opt-in service for subscribers that it says will deliver them highly-targeted, more relevant advertising.

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http://www.pehub.com/article/articledetail.php?articlepostid=6429

http://www.adzilla.com