Redmond, Wash. - Microsoft announced on Wednesday that it has signed a three-year deal to become the exclusive provider of display and contextual advertising for Digg, the popular news aggregation site that attracts 17 million monthly unique users. Digg's current advertising partner, Federated Media, will still work with Microsoft on integrated programs. "Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content," said Steve Berkowitz, senior vice president of Microsoft's online services group.

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