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Viral Video: What if Microsoft Packaged The iPod?

Authored by Rohit Bhargava on July 25, 2007 - 1:35am.
In a very funny (and cautionary) video showing the dangers of overthinking product packaging - the following video is worth watching for any marketer who has had input into packaging, written copy for marketing materials, or just loves a good old fashioned lesson in common sense.  The choice of music from The Hudsucker Proxy - a classic movie about the inherent stupidity of business and marketing is a perfect match for the video.  It uses the older packaging, but the moral is still relevant today.  I don't usually just repost video, but this is too good.

Rohit Bhargava




Note: This piece was originally published on Rohit's blog, Influential Marketing, and is posted on DMW with the author's permission. Rohit's bio can be viewed here.

Published in DMW Daily, July 25, 2007
tags: Internet | Video | Marketing | Music | iPod | Apple | CE | Microsoft |



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