Dallas - Days after rival Netflix announced subscription price cuts at its online DVD rental service, video rental giant Blockbuster said on Thursday that it has lowered the cost of several of its online subscription plans. The company's Total Access Premium DVD plan, which allows up to three DVDs out at a time, will now cost $16.99, down from $24.99. The price of Blockbuster's $9.99 Total Access plan was reduced to $7.99, while its Blockbuster By Mail plan now will cost $4.99 per month, down from $8.99. Blockbuster said that it counted about 3.6 million online subscribers as of July 1, while Netflix this week reported its first quarterly subscriber loss, and now counts 6.7 million subscribers.

Related Links:

http://biz.yahoo.com/prnews/070726/lath125.html?.v=16

http://www.netflix.com

http://www.blockbuster.com