Redmond, Wash. - Microsoft has announced that it will acquire AdECN, a provider of online advertising technology.

Financial terms of the deal were not disclosed.

Founded in 2003, Santa Barbara, Calif.-based AdECN's technology serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising.

"We believe the addition of AdECN to the Microsoft portfolio is a perfect fit and will create more efficiency for the industry by forming a more robust marketplace between advertisers and publishers, aggregating more supply and demand. This is good for the whole advertising industry," said Kevin Johnson, president of Microsoft's platforms and services division.

AdECN's 30 employees will continue to operate out of the company's headquarters, and become part of Microsoft's online services business.

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