DoubleClick Launches New "Teaser" Flash Video Ad Format

Authored by Mark Hefflinger on July 31, 2007 - 3:43pm.

New York - Digital marketing technology and services firm DoubleClick on Tuesday introduced a new online ad format, the "Teaser," that features short flashes of video. Universal Pictures is the first to utilize the format, in connection with advertising for its upcoming film, "The Bourne Ultimatum." When the Flash video ad is rolled over, three links appear that drive users to the film's trailer, an online game, and Internet ticket sales.

 

Related Links:
http://tinyurl.com/2kljw8

http://www.doubleclick.com/bourne

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